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Many trial experts believe that voir dire and opening statement
are where the case is won or lost. Questions are not random. A lot
of thought should go into the information sought, both of a general
nature, and case specific. The Trial Consultant/Litigation Strategist
recommends appropriately worded questions and analogies to help
ferret out the underlying attitudes and values of the jury venire.
You need a theme. Themes are crucial to any case for a number of
reasons, but most importantly to give the jury something to relate
to, to hold on to, to understand and feel, and to anchor.
The trial consultant is trained to apply psychology to delve into
the psyche of the potential jurors and help implement various strategies
before or during trial in order to structure and hopefully win the
case. Psychology is not an exact science, but every little edge
helps.
Trial Consultant/Litigation Strategist assists in the preparation
of opening/closing statements to properly structure sentences and
paragraphs, choose effective words and use appropriate tone to have
the most impact. Often, the approach and emphasis of an opening
or closing statement can determine how the jury will react, what
they will focus on or believe, and predispose them to a particular
outcome.
Trial Consultant/Litigation Strategist assists trial attorneys with
the preparation of visual aides for jury trials. By sifting through
all of the pertinent documents and case facts, and by discovering
the jurors proclivities, we can recommend what type of demonstrative
evidence would be most effective, what charts should be made, what
documents should be blown up, what color choice would have the best
affect, and if any animations or power points are necessary.
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